The Most Beautiful thing in the world is…

This identity was created for a Cincinatti based concept store selling a curated assortment of womenswear, kids clothing and accessories, textiles ranging from Mexican hand loomed alpaca wool to provencal French striped kitchen textiles. “Everything! There are no rules as long as it has great provenance, is unique and fun – a bit unexpected”, says owner, Carrington Broeman.¬†What inspired the name? “Travel, curiosity. An openness to understanding what is unique and “beautiful” (such a subjective word) for different people. The great thing is people are now taking selfies under our signage (tagging themselves as “the most beautiful”) which is perfect.”


Doors opened Nov 1!